Alfa Romeo CRM
Alfa Romeo is satisfied, to say the least, with the CRM platform developed by Vox Teneo, and asked it to develop a specific module for the Motor Show.
Prospective customers were encoded directly at the stand by the informant and Alfa Romeo directors knew the very evening the show closed how many appointments had been made, how many requests for trial drives had come in and how many orders had been made at the actual show and outside the show. They were even able to transfer this data directly to the dealers in question that very evening.
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