Oregon Tool Inc. is an American manufacturer of high-quality chainsaws, cutting tools and agriculture-related products. For over 75 years their continuous innovations in cutting technology have made the lives of professionals easier. Whether it’s forestry, farming or concrete cutting, Oregon Tool Inc. has the finest and sharpest tools for the job. To promote their next-generation chainsaw, the Oregon SpeedCut, they required the help of IT professionals to set up an effective communication campaign.
A fine-tuned digital campaign
VOX was terribly excited to work with Oregon Tool Inc. for the first time. As their digital partner we developed a detailed plan for communication and worked out an effective digital campaign. By setting up a dedicated website we helped Oregon Tool reach the dream customers of the Oregon SpeedCut.
"The challenge of this first collaboration was to understand all the facets of the product in order to emphasize its unique character in a targeted communication."
"What I like about Oregon SpeedCut is discovering a whole new industry that I didn't know about."
"The international character of Oregon and the diversity of the project are the two aspects that really motivated me."